Not Another Agency. Just the Expert You’ll Wish You Hired Sooner.
The honest voice on your team who finally makes sense of your paid performance. I don’t just advise — I embed, audit, and build what your team (or agency) hasn’t.
Clarity. Strategy. Scale. (No Agency Bullsh*t.)
Yash Thapar - Growth Consultant
Helping brands scale with strategy, not guesswork
I’m Yash, a fractional growth consultant and paid social expert.
With experience on both the brand and agency side, I bring a rare perspective on what actually drives results, and what’s just noise.
I’ve helped scale brands from $5,000 to $100,000+ in monthly ad spend, not by chasing hacks, but by building systems that actually work. I’ve seen every way a growth strategy can stall — and how to fix it.
At YT Digital Solutions, I work directly with founders and marketing leads to:
Audit ad accounts and spot growth blockers
Build scalable creative testing systems
Hold your agency accountable (or help you build your own in-house team)
Track what actually matters: CAC, MER, new customers. Not just ROAS fluff.
Bad ads kill good products
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Most agencies are winging it.
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ROAS is a vanity metric.
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Bad ads kill good products 〰️ Most agencies are winging it. 〰️ ROAS is a vanity metric. 〰️
Why Work With Me?
Most consultants either advise from a distance or try to sell you a done-for-you service. I do neither. I plug into your team, roll up my sleeves, and help you build something that scales — sustainably and at a fraction of the cost.
Dual Perspective: Brand + Agency
Custom Solutions for Complex Growth Challenges
No Fluff. Just What Works.
I say the hard things your team (or agency) won’t
This is for you if…
You’re running Paid Social campaigns (with or without an agency), but can’t tell if they’re actually working
Growth has slowed and you’re not sure why
You don’t trust your agency but don’t know what else to do
You need someone to call the shots, not just pull reports
You want a system, not guesswork
Let’s Find & Fix What’s Not Working
I’ll audit your Meta ad account for FREE and show you where you’re leaving growth on the table.
From LinkedIn
Quick thoughts, bold takes, and tactical insights from my feed.
I've been saying this for years, and now Meta just confirmed it!
If you’re still scaling with the same 3 ad variations from January… Meta's Andromeda update is your sign to adapt.
Continue Reading On Linkedin
ROAS is easy to measure. That’s why brands overvalue it. ☠️
But if you want to build a sustainable business, you need to zoom out.
So why don't brands "zoom out" and look past ROAS — even when it’s hurting them?
I have a couple theories...
Continue Reading On Linkedin
No matter how smart your media buyer is, they can’t force people to care about a dull ad.
A brand came to me frustrated with their ad performance. Their CPM was decent. ROAS was okay-ish. But their Outbound CTR? A brutal 0.56%.
They thought the issue was in how the account was structured.
It wasn’t.
Continue Reading On Linkedin