Overview

When GoodTime came to us, they had zero ad spend, no acquisition engine, and a bold goal: reach $50,000/month in revenue as fast as possible. As a THC functional beverage with a cheeky, fun brand, we knew the product had potential—it just needed a system that could scale.

Our approach centered around efficient customer acquisition through Meta Ads, paired with systems that would increase AOV, LTV, and retention over time.

 

Summary of results…

240%
Revenue Growth
in 60 Days
$1K+
Daily Spend
Reached by Week 6
72%
Month 3
Revenue Jump

Goals

  • Launch Meta ads from scratch and scale to $50K+/mo in revenue

  • Acquire new customers at breakeven CAC / aMER

  • Build a system for sustainable, long-term growth

 

What We Did

1. Built a Creative Testing Machine
We analyzed GoodTime’s organic content and spotted a breakout video on Instagram. It became our first ad. From there, we:

  • Identified humour + party moments as creative white space

  • Ran a 3-campaign structure: Creative Testing, ASC, and Scaling

  • Used broad targeting and let the creative act as the targeting lever

Winning ads were then scaled inside high-performing campaigns while keeping testing campaigns fresh weekly.

2. Used a Custom Performance Tracking Sheet
We created a daily tracking sheet to monitor:

  • Spend, revenue, and number of new customers

  • aMER (new customer ROAS), MER, and CAC trends

This gave us clear insight into what was driving growth. We noticed:

Increases in spend directly correlated with increases in new customer acquisition—a critical signal that Meta was doing its job.

3. Increased AOV with Smart SKU Strategy
We strategically adjusted the mini-bundles:

  • Increased minimum purchase from 3 to 4 units

  • Introduced a 3rd flavor

  • Added free shipping at $99+

These moves pushed AOV from ~$40 to ~$70, improving overall efficiency.

4. Retention-Focused Email Strategy
To turn break-even acquisition into profit:

  • Improved welcome flows and abandoned cart flows

  • Ran regular campaigns to boost 2nd+ purchase rate

  • Promoted subscription + incentivized returning buyers

 

The Numbers (at a Glance)

We launched with $0 ad spend and scaled fast. Within 4 weeks, daily spend jumped from ~$80 to $300+, and by Week 6, we hit $1,000/day on peak testing days.

Revenue? From $15K in Month 1 to $51K+ by Month 3 — a 240% jump in just 60 days.

Breakout Days:

  • Day 47: $3.2K in a single day

  • Day 72: $3.5K+ — a strong Month 3 finish

Despite scaling spend 10x, CAC held steady. Weekly aMER stayed near 1.0, confirming efficient new customer acquisition.

MoM Growth:

  • Spend: +118% → +60%

  • Revenue: +98% → +72%

All tracked in our custom performance sheet — giving us the clarity to scale with confidence.

Final Takeaway

Growth isn’t just about ROAS. It’s about understanding your numbers, building scalable systems, and executing across creative and retention. GoodTime was a great example of a brand that went from zero to $50K+/mo using a lean, focused strategy that prioritized new customer acquisition first—then doubled down on retention.

Want results like this? Request a free Meta audit.