Overview

Camino Mobility is an innovative health-tech startup that developed the world’s first smart walker — a mobility device designed to empower older adults with intuitive movement assistance, safety features, and independence.

When Camino came to us, their challenge wasn’t scaling—it was validating. The team needed to generate pre-orders to demonstrate product-market fit ahead of a fundraising round. We partnered with them to design a paid acquisition strategy focused on getting proof of demand and identifying scalable creative, messaging, and audience combinations.

Testimonial

Yash was a pleasure to work with and delivered impressive results on a lean budget. He hit the ground running—setting up our Meta ad account, analytics, and Triple Whale dashboards to improve attribution. We were marketing a new technology to older adults, which came with major challenges. Over a few months, Yash helped us reduce our CPA and get to an economically sustainable place. He was creative with assets, fast with experimentation, and instrumental in helping us figure out what actually worked. I’d work with him again in a heartbeat. Highly recommended."
— Jeff Jones, Camino Mobility Team
 

Summary of results…

100+
Pre-Orders Secured
During Engagement
5.7%
Click-Through Rate
3–4x Above Benchmark
30–40%
Lower CPMs
vs Q4 Industry Average

Goals

  • Generate pre-orders for a premium product still in development

  • Validate consumer demand to support the next investment round

  • Identify which messages, audiences, and creatives drive results

  • Optimize ad funnel for high-CPAs in a low-volume, high-ticket market

 

What We Did

1. Designed a Pre-Order Funnel from Scratch

With no historical data and no live product, we focused on removing friction:

  • Crafted messaging that clearly positioned Camino as “The world’s first smart walker”

  • Offered a $100 fully refundable deposit to lower risk and increase conversions

  • Built a simple Unbounce-based landing page optimized for older demographics

2. Created Audience and Creative Insights

  • Targeted both seniors and adult children of seniors (the decision-makers)

  • Identified top-performing age demo as 65+ women

  • Iterated based on performance: comments revealed price concerns, so messaging shifted to emphasize value and innovation

  • Realized video ads and testimonial-style content performed best (CTR peaked at 5.7%)

3. Rapid Testing & Weekly Optimization

  • Ran lean Facebook campaigns with frequent creative refreshes

  • Managed comments actively — crucial for building trust with older demos

  • Shifted from retargeting (too expensive) to broader acquisition with funnel-focused optimizations

  • Implemented social proof elements across creatives and landing pages

4. Delivered Results in a Tough Market

Despite a long purchase cycle, pre-order hesitancy, and a brand-new product category, the campaign delivered what mattered: 100+ fully refundable pre-orders — proving there’s real demand for Camino and giving the startup the traction needed to approach investors with confidence.

 

The Numbers (at a Glance)

  • ✅ 100+ pre-orders secured during engagement

  • 📈 CTR up to 5.7%, exceeding benchmarks by 3–4x

  • 🧪 CPM efficiency: ~30–40% lower than average during Q4 due to older demo targeting

  • 🔍 Top-performing age group: 65+ (57% women)

  • 💰 Cost per lead (CPL): As low as $36

  • 🎯 Creative learning: Video consistently outperformed static, especially when featuring real people or emotional narratives

Lessons & Learnings

  • Pre-orders are possible even for a premium, unshipped product — but positioning is everything.

  • For senior-targeted products, trust-building and clarity matter more than urgency or discounting.

  • The audience most likely to purchase is not always the end user (adult children as buyers).

  • Comment moderation and social proof were critical in establishing credibility.

Final Takeaway

Camino Mobility proved that even in a complex, high-ticket category, you can validate demand through paid media — if you pair the right message with the right funnel. We didn’t just run ads; we built a proof-of-concept engine that helped the founders secure over 100 pre-orders and confidently walk into their funding round.

🔍 Want to build proof of demand before you scale? Let’s talk