Facebook Messenger Marketing
With over 1 billion monthly active users, Facebook Messenger is one of the world’s leading communication apps, but it is also one of the most under-utilized advertising platforms, simply because businesses just don’t know its capabilities. Your target audience is not only on messenger, but are using it on a daily basis to communicate with friends, family and now businesses!
There’s simply no excuse to not be on it!
Facebook is known to make big changes to it’s platform, but allowing businesses to automate their messenger is probably the most important update when it comes to engaging your followers. As organic reach declines, keeping your followers engaged without paying is tough, but messenger can make that easy, too!
Here are some truly amazing benefits of integrating Facebook Messenger Automation into your sales funnel
Engaging Chatbots
A chatbot is as interesting as you make it. You could use it to solidify your brand as “forward thinking and innovative”, you could create beautiful sequences that prospects not only find informative but also fun to interact with. Use it to pre-qualify leads, answer FAQs, handle customer complaints, get reviews and tons of more fancy things!
Growing A Messenger List
Just like an Email list, you can now create a messenger list! While emails have an average 10-20% open rate (if you’re lucky), Messenger on the other hand has a staggering 80% open rate with +20% CTR!
Broadcast To Your Subscribers
Like E-blasts and newsletters but through messenger bots. After creating a messenger list you can send “conversational broadcasts” with valuable content that help nurture prospects and keep your brand on top of their minds. Create curiosity, plant seeds for further conversations and inquiries.
Generate Leads
With a combination of Facebook Ads and Chatbots, you can start 5x more conversations and generate more leads at a fraction of the cost. Why send cold traffic to a landing page with a silly form, when you can put your best salesman forward disguised as a bot? Send them down a funnel where you have full control of the conversation. First, give them the info they need, build trust and confidence. Pre-qualify them, capture their info and lastly, follow up. All of this without ever lifting a finger.
Make Mo Money!
For the first time technology, via Facebook Messenger, is allowing websites to communicate with their visitors after they have left. This represents both a shift in the way we interact with the internet and a massive opportunity.
Here’s why Messenger Chatbots are great for growing businesses:
They can work 24/7 without a break, bringing in more revenue that’s otherwise left on the table because you couldn’t respond in time.
You can instantly respond to every message, from customer complaints to FAQs.
Increased customer satisfaction and advocacy.
Increased engagement with prospects.
Instant transactions.
Lower cost per acquisition when combined with Facebook Ads.
And the list goes on…